Vancouver-based lifestyle blog Poppytalk has launched a limited-edition party and camping collection with Target Canada.
"We wanted a floral, flowery, light [aesthetic] that could be taken from casual into a more formal environment," Jan Halvarson, who runs Poppytalk with her husband Earl Einarson, tells The Huffington Post B.C.
They wanted their product to be adaptable, Einarson adds, so that "anybody can buy it, and — whatever you're setting up — you can create an environment with it."
Poppytalk For Target boasts a mix of patterns in bright, happy colours — from a polka dot checkers game to a floral lantern to a striped picnic throw. Basically, those extra little touches for a magical evening in your backyard, at the park, or in the woods.
After all, as Halvarson says, it's more appealing to roast marshmallows on a floral stick instead of a tree branch.
Poppytalk was founded in 2005 and is "dedicated to supporting the beautiful, the decayed and the handmade," the website states.
A clear vision is part of what it takes to run a blog with longevity, says Einarson.
Halvarson says the most important thing is to "stay true to yourself" and "do what you love."
Poppytalk For Target hits shelves on June 22. Until then, here's a sneak peek: