06/17/2014 03:44 EDT | Updated 06/17/2014 03:59 EDT

Dx3: Video Is A Great Tool For Quality Storytelling

A lot of people equate content marketing with great storytelling, says AOL Canada's Brad Cressman.

"If you are going to tell a great story, obviously the more visual cues you can use the more powerful the story," said Cressman. "So video enables you enables you to tell great stories, in the most impactful way."

Cressman, Head of Content for AOL Canada, says that increasingly consumers are less concerned about whether or not content is branded or strictly editorial so long as it is good.

Watch the full interview filmed at AOL Canada's Conversation Studio at Dx3 Canada 2014 March 5-6th in Toronto.