Great things are worth waiting for.
Over the years, commercials accompanying the tournament have ranked among the best that have ever hit television.
Who can forget Nike's "Write the Future?"
And the 2014 World Cup has gifted us with more incredible ads that have us pining for half-time. They're funny, they're emotional and they're inspiring.
Here are 10 videos that prove World Cup ads are better than the ones in the Super Bowl.
Emirates: All Time GreatsYouTube
Beats by Dre: The Game Before the GameYouTube
Like this article? Follow our Facebook pageOr follow us on TwitterFollow @HuffPostCanada