This article exists as part of the online archive for HuffPost Canada, which closed in 2021.

50 Cent says his SMS Audio company benefits from Beats/Apple; debuts new headphones

NEW YORK, N.Y. - 50 Cent says the recent blockbuster deal between Beats by Dre and Apple only helps his headphone company.

The rapper unveiled the latest line in SMS Audio at an event Wednesday night with New York Knicks star Carmelo Anthony, a new pitchman and investor.

50 Cent says when people see how much Apple acquired Beats Electronics for they will see how valuable SMS is. The deal came to more than $3 billion. He thinks SMS could follow in the footsteps of Beats by Dre.

The company has been around since 2011.

Suggest a correction
This article exists as part of the online archive for HuffPost Canada. Certain site features have been disabled. If you have questions or concerns, please check our FAQ or contact support@huffpost.com.