07/10/2014 06:45 EDT | Updated 09/09/2014 05:59 EDT

RNC embraces LGBT-friendly recruiting policy

The Royal Newfoundland Constabulary has posted a video in its attempt to get recruits from the lesbian, gay, bisexual and transgender community. 

"At the RNC, we're committed to removing the barriers that prevent LGBT people from serving on our force," an officer says in the one-minute video, posted on Monday to the RNC's YouTube channel.

The video shows a series of officers, who together spread a message of tolerance, respect and diversity.

"At the RNC, if you can serve, you can serve," one officer says from a patrol car.

"When you serve with us, I'll have your back," another says.

The video was released just before the launch next Monday of Pride Week in St. John's.

"It's really great to see," said St. John's Pride committee member Jamie Harnum, who especially liked seeing all sorts of officers in the video.

"The people that you could see around, they are in the video," Harnum said.

"So if someone was in trouble, even if they weren't interested in getting involved in the RNC, if they saw one of these police force members they would know, 'OK, this is someone who has promoted LGBT equality, they're probably a safe person to talk to.'"

The video is the latest RNC attempt to showcase a pro-LGBT view to the public.

Two weeks ago, a photo it posted to its Facebook page that shows two officers from the RNC's mounted unit heading to Fort Amherst with a Pride flag drew scores of shares and likes from the local community.

"As a proud parent of a gay daughter, and recently daughter in-law, you have no idea how good it feels to know that you are sincerely making our province a safer and happier place for them to live," wrote Cyril Humby on the comment thread on that photo.