Saks Fifth Avenue appears to be barking up the wrong tree in a case against a woman whose brand is a pun on the clothing giant's name.
Carrie Sarabella, the proprietor of Snaks 5th Avenchew, a New York-based business that sells gourmet snacks for pets, has received a cease and desist letter from the Hudson's Bay Company-owned retailer demanding she change the name because it infringes on their brand, The New York Daily News reported.
But the 32-year-old entrepreneur from Hoboken, N.J. is refusing to play dead for the fashion giant. The company's cease and desist ultimatum expired on Wednesday and so far it looks like Sarabella is standing pat.
"I feel that I’m entitled to use the name with at least a little bit of a fight," she told the newspaper. "What happens after today — I don’t know."
According to Reuters, Sarabella has not heard from Saks whether it would take legal action against her for keeping the name.
Hers is not the first pet-related business to play on a popular company's name says Sarabella. She cited brands such as Bloomingtails and Chewy Vuitton in an interview with the news agency.
"I knew that Saks was able to offer me the best of what I was looking for, and I wanted to do the same thing with pets," Sarabella said.
Snaks 5th Avenchew, which launched in April, offers foods for dogs and horses that are made using organic and all-natural products, according to a Facebook page.