This article exists as part of the online archive for HuffPost Canada, which closed in 2021.

Trivago Guy To Get Much-Needed Makeover (VIDEO)

Unless you've been living under a rock, you are well versed in the ongoing social media fascination with the unkempt Trivago pitchman.

Actor Tim Williams, an American working out of Germany, has become a viral sensation thanks to his earthly, slightly dishevelled turn as the voice of the online travel booking company Trivago.

As Troy Patterson wrote so adroitly on Slate: "The man is seedily creased, grayly stubbled, distractingly beltless. He may be looking for a hotel after coming home at 3 a.m. to find that his wife changed the locks."

Well, it has not gone unnoticed. Trivago has launched an online campaign to give the Trivago Guy a new look. Users are invited to send pictures of themselves dressed as Trivago Guy. The winner gets a 5-day trip to Berlin, Germany, a chance to "re-style" the pitchman and attend the next commercial shoot.

Watch the video above to hear from Trivago Guy about his unexpected fame.

CORRECTION: The online campaign to give the Trivago guy a new look was lauched by Trivago itself, not by Expedia. Incorrect information appeared in an earlier version.

ALSO ON HUFFPOST

Suggest a correction
This article exists as part of the online archive for HuffPost Canada. Certain site features have been disabled. If you have questions or concerns, please check our FAQ or contact support@huffpost.com.