08/20/2014 09:57 EDT

Trivago Guy To Get Much-Needed Makeover (VIDEO)

Unless you've been living under a rock, you are well versed in the ongoing social media fascination with the unkempt Trivago pitchman.

Actor Tim Williams, an American working out of Germany, has become a viral sensation thanks to his earthly, slightly dishevelled turn as the voice of the online travel booking company Trivago.

As Troy Patterson wrote so adroitly on Slate: "The man is seedily creased, grayly stubbled, distractingly beltless. He may be looking for a hotel after coming home at 3 a.m. to find that his wife changed the locks."

Well, it has not gone unnoticed. Trivago has launched an online campaign to give the Trivago Guy a new look. Users are invited to send pictures of themselves dressed as Trivago Guy. The winner gets a 5-day trip to Berlin, Germany, a chance to "re-style" the pitchman and attend the next commercial shoot.

Watch the video above to hear from Trivago Guy about his unexpected fame.

CORRECTION: The online campaign to give the Trivago guy a new look was lauched by Trivago itself, not by Expedia. Incorrect information appeared in an earlier version.


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