BUSINESS
08/21/2014 09:15 EDT | Updated 10/21/2014 05:59 EDT

Actor Matthew McConaughey is Lincoln's new pitchman

DETROIT - Oscar-winning actor Matthew McConaughey is the new spokesman for Ford's luxury Lincoln brand.

Lincoln says McConaughey will appear in a series of TV and digital ads featuring Lincoln's new small SUV, the MKC.

McConaughey has a multiyear contract with the brand.

The actor says in a statement that he is a longtime admirer of Lincoln. In his 2011 movie "The Lincoln Lawyer," McConaughey stars as an attorney who works out of the back of a 1988 Lincoln Town Car.