08/26/2014 02:22 EDT | Updated 10/26/2014 05:59 EDT

Some in Crested Butte not up for 'Whatever' - Bud Light plan to take over town for ad campaign

DENVER - Some people in normally laid back Crested Butte, Colorado, are not up for "Whatever" — a secretive Bud Light plan to paint their mountain town blue and turn it into a fantasy town for an ad campaign.

The Denver Post ( ) reports the company has agreed to pay the town $250,000 to fence off its main street and bring in more than 1,000 revelers for the Sept. 5-7 event.

Secrecy has been part of "Are you up for Whatever?" campaign from its beginning at last year's Super Bowl when Arnold Schwarzenegger appeared in a spot playing pingpong with Don Cheadle.

Supporters and opponents packed a town meeting Monday night. They included a man dressed in Mickey Mouse ears who said he objected to the town being turned into Disneyland.


Information from: The Denver Post,