The sight of hundreds of (mostly) women lined up outside the Vancouver Convention Centre is competing with the view of the harbour and cruise ships.
It's so remarkable that a European tourist asked us what was going on.
No, it wasn't a movie star or really good ice cream — it's the highly anticipated Aritzia warehouse sale.
The annual event consistently draws huge crowds of shoppers eager for major markdowns on their favourite brands from the Vancouver-based women's retailer. Many line up as the sun rises, and this year was no exception.
And it's getting hectic inside, too:
The sale is on at the Vancouver Convention Centre East until Monday:
Friday: 7 a.m. – 8 p.m.
Saturday: 7 a.m. – 8 p.m.
Sunday: 9 a.m. – 6 p.m.
Monday: 9 a.m. – 6 p.m.
See more photos: