09/04/2014 01:13 EDT | Updated 11/04/2014 05:59 EST

Olivia Chow in a new ad about chips

Toronto mayoral candidate Olivia Chow would not put any dip on her Pringles Tortilla chip, she says.

"I don't think you need to dip this chip," says Chow when approached by the Pringles interviewer at this week's Labour Day Parade.

It is the first commercial Chow — or any mayoral candidate — has appeared in outside of campaign advertisements. Although Chow's campaign signs appear in the commercial, it falls outside the rules of election campaigning since the Chow campaign did not pay for it. 

The campaign says it didn't even know about it.

"I didn't even get a free sample," says Chow's communications director, Jamey Heath. "It's a Pringles ad. It asks how she eats chips."

Pringles Canada says the advertisement does not intend or imply any endorsement. It does not talk to any other candidate in the commercial.

The video ad was released the same day Chow made an announcement about school nutrition.

On Pringles Canada's Facebook page, the reaction to Chow's appearance was mixed.

Some commenters posted photos of themselves at the same parade with the mayoral candidate. Some commenters vowed never to eat a Pringles product again.

Watch the ad here.