This time, he could be gone for the season.
"We made a mistake," Vikings owner Zygi Wilf said, "and we needed to get this right."
Vikings executives emerged Wednesday from a late-night deliberation to voice regret of their initial decision to let Peterson play this week after sitting him for a game once he was charged with injuring his 4-year-old son by spanking him with a wooden switch. Now Peterson is back on paid leave through a special roster exemption granted by the NFL, the same protocol cited by the Carolina Panthers as they sat defensive end Greg Hardy a few hours later while he deals with his own domestic violence case.
"We will support Adrian during this legal and personal process, but we firmly believe this is the right decision," said Wilf, the team's co-owner with younger brother Mark Wilf.
During a 17-minute news conference at Vikings headquarters, the word "right" was used a total of 34 times by the Wilfs, vice-president Kevin Warren and general manager Rick Spielman. They expressed concern about child welfare, recognized their role as public figures and reminded the audience of the community service work done regularly by players.
The most emphatic responses, though, came to questions from reporters about external pressure.
Did the NFL strong-arm the decision? Did the loss of sponsorships drive it?
"Absolutely not," Mark Wilf, the team president, said on both subjects.
He added: "We appreciate our fans, men and women alike, our sponsors and the community. We hear their input."
Backlash was swift to the announcement Monday that Peterson would rejoin the Vikings after being held out Sunday. The Radisson hotel chain suspended its team sponsorship. Prominent NFL advertisers, including Anheuser-Busch, raised concern about recent off-the-field problems. Minnesota Gov. Mark Dayton called for Peterson's suspension.
Picked for six Pro Bowls in his first seven seasons, Peterson's popularity took a huge hit. He was dropped this week from several of his endorsement deals. Shoe giant Nike suspended its sponsorship deal, saying it "in no way condones child abuse or domestic violence of any kind and has shared our concerns with the NFL."
"It is important to always listen to our fans and the community and our sponsors," Zygi Wilf said, at least vaguely contradicting his brother's denial that revenue had an impact on the decision to reverse course.
US Bank spokesman Dana Ripley said the company, a strong candidate for naming rights on the Vikings new stadium set to open in 2016, agreed with the decision to put Peterson on hiatus.
"We have been in close communication with the Vikings organization for the past couple of days firmly expressing our perspective," Ripley said.
Peterson's case remains under review per the league's personal conduct policy, spokesman Greg Aiello said, so a suspension could still be possible once resolution in court is reached. That's not expected until 2015. Peterson has an Oct. 8 court appearance scheduled in Montgomery County, outside of Houston.
His attorney, Rusty Hardin, said the case "will be up to a judge and jury to decide, which is the way it should be," indicating a plea deal was not in the works.
The 29-year-old Peterson said he was administering the same type of discipline he experienced growing up and didn't meant to hurt his son. Peterson also said he's met with a psychologist and acknowledged alternatives "that may be more appropriate" than corporal punishment.
His mother, Bonita Jackson, told the Houston Chronicle that she and his father used switches and belts to occasionally spank all of their children.
"Most of us disciplined our kids a little more than we meant sometimes," said Jackson, who has not returned messages from The Associated Press. "But we were only trying to prepare them for the real world. When you whip those you love, it's not about abuse, but love."
The exempt list, which allows the Vikings to fill Peterson's spot on the 53-man roster while retaining his rights, is available "only in unusual circumstances," according to NFL policy. Commissioner Roger Goodell has the sole authority to grant the exemption — or lift it.
The NFL Players Association characterized Peterson's status as "voluntary leave," in issuing a statement of support. His agent, Ben Dogra, told The Associated Press the decision was "the best possible outcome given the circumstances."
But the team wanted to make clear it made the call.
"The Minnesota Vikings are the ones that initiated this process," Warren said.
Montgomery County prosecutor Phil Grant said an NFL official asked Monday for any investigative documents in the Peterson case. Grant said he offered the grand jury indictment that was made public Saturday but did not share any other items such as photos, interviews or police reports. Warren, the team's chief administrative officer, said he personally reviewed evidence in the case and that the Vikings are "in a perpetual state of gathering as much information" as possible.
Spielman didn't directly answer questions about whether releasing Peterson was considered or if he would play for the Vikings again. Peterson's salary for 2014 is $11.75 million. His contract doesn't expire until after the 2017 season, but the Vikings could cut him for a minimal salary-cap hit or at least restructure the deal.
"We are going to let the legal process and his personal matters take care of themselves, and he will remain on this exempt list until that is accomplished," said Spielman, who spent time with Peterson on Tuesday.
"Adrian is an unselfish person and saw all of the light that was coming on this, and he felt ... that by him stepping back it would give our football team and opportunity to focus on football," Spielman said.
Peterson's teammates and coaches tried to focus on preparations for Sunday's game at New Orleans, though one player called the decision unfair.
"I think he should be able to play. He hasn't been convicted of anything," cornerback Captain Munnerlyn said.
The Vikings will have to put those feelings aside for now.
"I love Adrian Peterson. I feel for him that he's going through this because I think that he's one of my guys," coach Mike Zimmer said. "I believe in this situation where everything is, this is the right way to go."
Associated Press writer Nomaan Merchant and AP Sports Writer Jon Krawczynski contributed to this report.
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