09/18/2014 05:27 EDT | Updated 06/16/2017 00:59 EDT

Batman World Record Reached In Calgary By Nexen Employees (TWEETS)

What's the Dark Knight doing in Cowtown during the light of day?

Hundreds of Nexen Energy employees dressed as Batman gathered in downtown Calgary as they set a Guinness World Record for most people masquerading as the Caped Crusader on Thursday, said a news release.

Nexen carried out the effort as a way to kick off its 2014 United Way campaign, which has the theme, "From Suits to Superheroes."

The stunt lit up social networks in Calgary on Thursday, with several people posting photos of the Batmen/women dancing at Century Park.

It isn't the first time that Nexen has set a Guinness World Record.

In 2011, employees with the oil and gas company set the record for biggest gathering of people dressed as Superman with 437 people in attendance.

Nor is it the first time that Calgary has been associated with Gotham. Two years ago, Mayor Naheed Nenshi opened himself up to questions on Twitter, and one user asked what he would do if he were mayor of Batman's city.

The mayor tweeted out the following photo in the midst of questions about whether he would arrest Batman or condone the hero's vigilante activities.

Thursday was, perhaps, a rare time when Batman's activities were actively encouraged.

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