09/22/2014 03:07 EDT | Updated 09/22/2014 03:07 EDT

Dx3: The Challenge to Business Of The Expression Economy (VIDEO)

Ron Tite, CEO of The Tite Group has a unique perspective on how technology is changing the marketplace.

"One thing that is absolutely critical for brands to understand, and that is something we call the 'expression economy,'" said Title.

"Consumers are consuming other consumers. They are consuming content that Joe Blow is putting out on the street," said Tite, while at the AOL Canada Dx3 Conversation Studio. "Consumers used to vote with their wallets, now they vote with their time. And who is kicking their ass? Other consumers."

Watch the whole video above for more on this interesting take on the new economy.