Angelo Lagdameo of Jasper, Ind., opened a package from the company recently, only to discover that Lululemon had sent him 19 extra running toques in the mail, which had a value of about $600 in total.
Lagdameo meant to send them back, but first notified the retailer of the mistake on Twitter. He didn't quite expect what would happen next.
Here is how their exchange unfolded on social media.
@AngLives What happened there?— lululemon athletica (@lululemon) September 19, 2014
@lululemon Instead of sending me ONE toque, you sent me ONE FULL BAG of toques! I know you're generous but lol. On their way back to you.— Angelo Lagdameo (@AngLives) September 19, 2014
@AngLives You have 19 toques worth of good karma - get ready for an amazing weekend!— lululemon athletica (@lululemon) September 19, 2014
@AngLives On second thought - if you haven't already sent them back, keep them. Pay it forward and give them to friends!— lululemon athletica (@lululemon) September 19, 2014
Lagdameo, who says he's now a "lifelong customer," will hand the toques out to friends, Business Insider reported.
And while the move appears generous, the website also pointed out that it's a shrewd one: Lululemon has gained a shopper for life and 19 new clients who are aware of its customer service.
Or perhaps this is a PR move on the company's part. Lululemon has generated better press in this one story than it did over the whole of 2013.
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