Would you like some salmon with those tires?
B.C.-based tire chain Kal Tire has a rather unusual promotion right now that could send you home with your very own fresh sockeye salmon.
The first 3,600 customers who buy a set of personal-use passenger or light truck tires at any Lower Mainland Kal Tire location will be given a cedar plank and a coupon for a freshly caught sockeye. Yup.
Kal Tire started in 1953 in Vernon, B.C. and now has 250 stores in Western and Central Canada.
The promotion was organized to "help promote and support one of B.C.’s most celebrated resources," a company spokesperson told The Huffington Post B.C. in an email. And the whole thing really is so quintessentially B.C.
All of the fish will be caught in the Johnstone Strait near Campbell River by First Nations fisherman Josh Duncan and his team.
The fish will be filleted and flash frozen by Richmond's Grande Hale seafood, and ready to be picked up at any Meridian Meats & Seafood and Meridian Market location. The cedar planks are from ValleyWood Remanufacturing in Lumby.
So uh, if you're in the need of tires, why not take them with a side of fish?
EARLIER ON HUFFPOST: