Labatt just gave new meaning to the term "tall boys."
A Buffalo business has plastered the beer giant's logo all over what's been called the "largest six-pack in the world" as it prepares to open a brewery in 2015, Mashable reported.
The 100-foot-tall six-pack is actually a group of silos that used to belong to the GLF grain mill, The Buffalo News reported.
But next year, the owners of Buffalo RiverWorks expect to open a brewery inside them with storage on the first floor and a seasonal serving area on the second.
"One of the silos will be used to store the grain needed for the brewery operation," co-owner Doug Swift told the newspaper. "We're using a silo as a silo. Go figure."
The six-pack forms part of an entertainment complex with an arena that will host hockey, curling and roller derby events, WGRZ reported.
The blue silos are a prime marketing opportunity for Labatt, as they will serve as the backdrop for a pond hockey tournament that it sponsors every year, said Buffalo Business First.
Here are some photos of the "largest six-pack in the world":
Between this, the Budweiser blimp and the Molson fridge that only opens with a Canadian passport, you can't fault beer companies for a lack of creativity.
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