10/03/2014 07:18 EDT | Updated 10/06/2014 12:59 EDT

What Craig Kielburger Wants You To Know About We Day

Craig Kielbuger started the Free The Children organization in 1995 when he was 12, back when 'It was the most uncool thing in the world to try to make a difference." So he co-founded We Day in 2007, and since then, the event brings together hundreds of thousands of students to celebrate the enormous social change they've driven in a committed year of service. Never heard of We Day? Here's what Kielburger wants you to know.

Check out the celebs who walked the red carpet for We Day Toronto 2014, where the video above was filmed:

Photo gallery We Day 2014: The Red Carpet See Gallery