10/06/2014 12:13 EDT | Updated 12/06/2014 05:59 EST

Adams River sockeye salmon run underway north of Kamloops

Over 200,000 people are expected to turn out over the next three weeks to watch one of the most spectacular displays of natural beauty in the world.

Every four years millions of bright red sockeye salmon return to the Adams River, near Kamloops, B.C., turning the shallow water crimson with spawning fish.

Usually the salmon return during the first three weeks of October with Thanksgiving being the peak weekend.

Jeremy Heighton, the event coordinator with the Adams River Salmon Society, says the salmon were a bit late in arriving, but they are there now.

The 2014 Salute to the Sockeye festival began Friday at Roderick Haig Brown Provincial Park north east of Kamloops.The festival runs until Oct 26.

- Send your best photos of the Adams River run to