10/06/2014 11:42 EDT | Updated 12/06/2014 05:59 EST

Ebola sign puts Jacksonville Jaguars mascot in trouble

File this in the "what were they thinking" category.

The Jacksonville Jaguars mascot is taking some heat over a strange decision to bring Ebola into an NFL rivalry. (When is that ever a good idea?

It happened during the Jags 14-7 loss at home to the Pittsburgh Steelers on Sunday.

The mascot was seemingly mocking the Steelers' "Terrible Towel," which Pittsburgh fans wave to cheer their team on.  

In an effort to rally his side, the Jags' mascot held a sign that said "Towels carry Ebola."

Because referencing a deadly disease that has caused a massive humanitarian crisis in Africa is funny, right? 

Not surprisingly, the Jaguars issued an apology for the incident in a statement.

"Improvisation and humour have both been key elements to the character of Jaxson DeVille, especially when he performs at home games," Jaguars President Mark Lamping said.

"On Sunday, the person who has played Jaxson DeVille over the past 20 seasons made an extremely poor decision in that regard. The team was unaware of this inappropriate sign, which was hand-made by Jaxson during the fourth quarter of yesterday’s game, until after it had been displayed. We are handling the matter internally and taking it very seriously. We extend our sincerest apologies to anyone who was offended."