Randall Litman of Calgary, who came up with the winning combination, takes home $50,000 plus one per cent of future sales of Jalapeno Mac N' Cheese on Lay's Wavy, Lay's Canada announced Tuesday.
The variety of foods on the same plate at summer barbecues was Litman's inspiration. He said his favourite combination is when potato chips end up next to macaroni salad, adding some jalapeno to give it a kick.
"It's incredible to think that my submission, which started from a conversation I had with my wife at a barbecue, will now join the Lay's flavour lineup," Litman said in a release.
Earlier this year, the Lay's Do Us a Flavour contest challenged Canadians to submit ideas for their favourite potato chip flavour. In less than two months, the contest received more than a million submissions. In August, Lay's revealed the four finalists and Canadians had until Oct. 15 to vote for their favourite.
The other three finalist flavours were: Bacon Poutine on Lay's Original by Guillaume Lorrain from Trois-Rivières, Que.; Cinnamon Bun on Lay's Original by Gloria Melanson from London, Ont.; and Tzatziki on Lay's Kettle Cooked by Denise Vella from Cambridge, Ont.
The winning flavour will be released across Canada in late November.
Maple Moose, created by Tyler LeFrense of Isle Aux Morts, N.L., was the 2013 winner.