TORONTO - Bustle brought a burst of bold colours to its spring-summer collection which combined fashionable elements and style influences from rugged athletic apparel and a famed sun-soaked hotspot.
Creative director Shawn Hewson said they dubbed the latest line for the label "An American in Mykonos" with the combination of classic, American rugby-inspired prints with seaside prints inspired by the Greek island.
"The mixing and matching patterns has always been a thing that we love to do on the runway, but in this particular case, we took two completely different fabric stories in a way and fused them, I think, pretty successfully," Hewson said while standing alongside wife and label co-founder Ruth Promislow following their runway show at Toronto's World MasterCard Fashion Week.
The collection was awash in pink, lilac, turquoise and a rich range of blues, with Bustle's slick signature suiting and shirts accented with colourful buttons and patterned trims. More casual styles like pale-wash denim and relaxed, cosy cotton-blend pants were also featured. While female models are often used in the runway show for the menswear label, Hewson said they decided to create some actual ladies' cuts this time around.
Bustle balances focus on its own collection with work for other organizations in creating uniforms — an opportunity Hewson relishes.
"I love that business because it allows us to get into the head of another brand. That keeps it interesting," he said.
"Collections are fun, but it's also a very nice element to the business to be able to work with other companies and other brands and see what kind of makes them tick and try to reflect that in the uniforms because they're super important."
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