10/30/2014 03:27 EDT | Updated 12/30/2014 05:59 EST

Bell launches Project Latte streaming service with entire HBO catalogue

Bell Media announced a new streaming service Thursday that will give Canadian customers access to HBO's entire library of scripted television shows.

Known as Project Latte, Bell pitched the plan as the first time the entire off-air library of HBO’s iconic programming catalogue will be available for Canadian customers.

That includes shows like The Wire, The Sopranos, Sex And The City, Six Feet Under, Band of Brothers, Curb Your Enthusiasm, Big Love, Entourage, Oz, Rome and Deadwood, to name a few.

The service will also offer HBO's entire selection of documentaries and comedy specials, with a total of 350 different titles with more than 10,000 hours of programming at launch.

In a release, Bell said the service would be available to all television customers in Canada but also can be delivered via set-top box, apps, online, and other platforms.

Pricing information was not immediately available, and the company didn't say when it might launch.

The announcement comes days before Bell rivals Rogers and Shaw are set to launch their own exclusive streaming service, known as Shomi.