Well, here's something going on.
The cast of television's "Corner Gas" will make various appearances around Toronto this weekend to promote the upcoming release of the film adaptation, which is set to hit theatres from Dec. 3 to 7, said a news release.
Brent Butt and some fellow cast members will start up "Corner Gas Weekend in Toronto" on Saturday with "The Saskie Showcase," an industry party at the Drake Hotel Underground, which will feature Saskatchewan bands Slow Down Molasses, The Dead South, Close Talker and Young Benjamins.
The following day will see Butt and castmates Nancy Robertson, Gabrielle Miller, Lorne Cardinal and Fred Ewanuick appear on a show-themed float at the Santa Claus Parade. The float will have a "Corner Gas" pump and a duplicate of Dog River's grain elevator.
Later that day, cast members will be on hand for the 2nd Annual Canadian International Television Festival at TIFF Bell Lightbox, where they'll celebrate the 10th anniversary of the show's premiere with an exclusive look at the movie and a Q&A session with some of its actors.
As for the movie, it will have a rather unconventional release. After playing in theatres for five days next month, it will then debut on CTV, CTV GO, The Movie Network, TMN GO and The Comedy Network. Fans will also be able to buy a collector's edition DVD in time for the holidays.
This isn't the first time that "Corner Gas" has taken to the streets of Toronto to promote the film. In September, during the Toronto International Film Festival, marketers set up a Sing-A-Long Booth at Queen and John Streets outside CTV headquarters.
Fans were invited to sing the show's theme, "Not a Lot Goin' On," for a chance to appear in the film's ending credits.
The latest promotional efforts come after a fire destroyed a building that stood in for the show's "Foo Mart" in Rouleau, Sask. in September.
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