As a TV anchor, "Today" host Karl Stefanovic is judged on many things, but his sense of style is not one of them.
So the Australian TV personality, noticing that his female co-workers were often judged on how they looked, tried a little experiment.
He wore a cheap, blue Burberry knock-off suit every day for a year (with some minor exceptions), and "no one" noticed, he told Fairfax Media.
"No one has noticed; no one gives a shit," he said. "But women, they wear the wrong colour and they get pulled up. They say the wrong thing and there's thousands of tweets written about them."
Stefanovic said his experiment arose out of frustration at how women are judged for their appearance, be it their clothing or how they style their hair.
He brought up how Samantha Armytage, a host of competing program "Sunrise," was the subject of a Daily Telegraph story in which pictures showed her shopping in what it called "pyjamas."
This is not the first time that a news anchor has struck back at the pressures women face over their media appearances.
Two years ago, La Crosse, Wis. news anchor Jennifer Livingston publicly addressed an email that had attacked her over her weight.
"Obesity is one of the worst choices a person can make and one of the most dangerous habits to maintain," the message from a male writer said. "I leave you this note hoping you'll reconsider your responsibility as a local public personality to present and promote a healthy lifestyle."
Livingston responded by saying that the writer knows "nothing about me but what you see on the outside and I am much more than a number on a scale."
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