11/20/2014 11:29 EST | Updated 01/20/2015 05:59 EST

Ottawa to host Tim Hortons Brier in 2016

Ottawa will host the 2016 Tim Hortons Brier, the first time the city has held Canada's premier men's curling event since 2001.

The annual curling championships will be held at TD Place from Mar. 5 to 13 in 2016.

The 12-team tournament features 11 provincial and territorial teams as well as the reigning Team Canada champion.

It's the first time the city has hosted the tournament since Alberta's Randy Ferbey won in 2001 in the same building, then named the Ottawa Civic Centre.

Ottawa seeking to host more events

Since 2011 Ottawa mayor Jim Watson has made hosting more big events, including sporting events, a priority for the city's tourism industry, adopting what he calls a "bid more, win more, host more" strategy.

The city hosted the 2012 NHL All-Star game and is one of six host cities for the FIFA Women's World Cup in 2015.

The mayor had earlier this year met with NHL commissioner Gary Bettman about his desire for Canada's capital to host an outdoor classic at TD Place, coinciding with Canada’s 150th birthday celebration. Watson has also expressed a desire to have Ottawa host the Grey Cup in 2017.