NEWS
11/30/2014 07:21 EST | Updated 11/30/2014 07:59 EST

#Winterlust Photos Prove Alberta's The Prettiest Province In Winter

Instagram/TravelAlberta/wherezjeff

It's been pretty cold in Alberta the past few days. Like, -40 C-with-the-windchill cold.

But, instead of complaining, Travel Alberta is reminding you to embrace the frosty weather and appreciate the province's wintry beauty.

Using the hashtag #winterlust, the tourism group has been sharing some amazing photos by various photographers that showcase Alberta's beautiful snowy backdrop.

You can check out a sample of the photos below, and check out more on Instagram and Twitter.

Finding the warmth of winter. Photo by @mikeseehagel | #explorealberta #keepitwild

A photo posted by Travel Alberta (@travelalberta) on

Winter has arrived. Photo shared by @loriburgher | #explorealberta

A photo posted by Travel Alberta (@travelalberta) on

Make time to try something new this week. Photo by @nicholasdyee | #explorealberta

A photo posted by Travel Alberta (@travelalberta) on

Welcome winter! Photo by @erikmcr | #explorealberta

A photo posted by Travel Alberta (@travelalberta) on

Photos continue below:

Photo gallery Embracing Alberta Winters See Gallery

Today is a perfect day to start planning your next adventure. Photo by @timcoulson | #explorealberta

A photo posted by Travel Alberta (@travelalberta) on

The Calgary Peace Bridge. Photo by @mistermalloy | #explorealberta

A photo posted by Travel Alberta (@travelalberta) on

Less is more. Photo by @_bozlo_ | #explorealberta

A photo posted by Travel Alberta (@travelalberta) on

Lake Agnes trail wearing her winter coat beautifully. Photo by @nathanielatakora | #explorealberta

A photo posted by Travel Alberta (@travelalberta) on

The most beautiful skating rink in the world is ready for you to come and explore. Photo by @someone | #explorealberta

A photo posted by Travel Alberta (@travelalberta) on

You don't find moments, you create them. Photo by @darren_roberts_ | #explorealberta

A photo posted by Travel Alberta (@travelalberta) on

"Chase dreams like you chase light." - @stevint | #explorealberta

A photo posted by Travel Alberta (@travelalberta) on

We don't mind long winters when they're this beautiful. How about you? Photo by @nnnance | #explorealberta

A photo posted by Travel Alberta (@travelalberta) on

Go make some memories this weekend. Photo by @calsnape featuring @goldiehawn_ | #explorealberta

A photo posted by Travel Alberta (@travelalberta) on

Mixing seasons. Photo by @taylormichaelburk | #explorealberta

A photo posted by Travel Alberta (@travelalberta) on

When was the last time you went somewhere new? Photo by @caitensphoto | #explorealberta

A photo posted by Travel Alberta (@travelalberta) on

Do you wish this was your commute to work? Photo by @namkcaps |#explorealberta

A photo posted by Travel Alberta (@travelalberta) on

Some people wait their whole life for a moment like this. Photo by @wherezjeff | #explorealberta

A photo posted by Travel Alberta (@travelalberta) on

Where did your adventures take you this weekend? Photo by @goldiehawn_ | #explorealberta

A photo posted by Travel Alberta (@travelalberta) on

Canadian winters. Can't help but love them. Photo by @corrine_t | #explorealberta

A photo posted by Travel Alberta (@travelalberta) on

"I just can't get over how beautiful it is here." - @michaelmatti | #explorealberta

A photo posted by Travel Alberta (@travelalberta) on

Who's ready for more days like this? Photo by @erikmcr at Lake Louise. | #explorealberta

A photo posted by Travel Alberta (@travelalberta) on

What activity are you most excited to get out and do this winter season? Photo by @calsnape | #explorealberta

A photo posted by Travel Alberta (@travelalberta) on

Embrace it. Photo by @michaelmatti | #explorealberta

A photo posted by Travel Alberta (@travelalberta) on