#Winterlust Photos Prove Alberta's The Prettiest Province In Winter

It's been pretty cold in Alberta the past few days. Like, -40 C-with-the-windchill cold.

But, instead of complaining, Travel Alberta is reminding you to embrace the frosty weather and appreciate the province's wintry beauty.

Using the hashtag #winterlust, the tourism group has been sharing some amazing photos by various photographers that showcase Alberta's beautiful snowy backdrop.

You can check out a sample of the photos below, and check out more on Instagram and Twitter.

Finding the warmth of winter. Photo by @mikeseehagel | #explorealberta #keepitwild
A photo posted by Travel Alberta (@travelalberta) on Nov 11, 2014 at 7:58pm PST

"Adventure is a journey that becomes a path through life, it's the product of chasing dreams and following curiosity. It rewards those that challenge the perception of what is possible and honours determination above strength and youth. It's a powerful experience, what does it mean to you?" - @calsnape
A photo posted by Travel Alberta (@travelalberta) on Nov 11, 2014 at 8:11am PST

Winter has arrived. Photo shared by @loriburgher | #explorealberta
A photo posted by Travel Alberta (@travelalberta) on Nov 11, 2014 at 5:02pm PST

Make time to try something new this week. Photo by @nicholasdyee | #explorealberta
A photo posted by Travel Alberta (@travelalberta) on Nov 11, 2014 at 6:55am PST

Welcome winter! Photo by @erikmcr | #explorealberta
A photo posted by Travel Alberta (@travelalberta) on Nov 11, 2014 at 7:19am PST

Photos continue below:

Embracing Alberta Winters

Heading out to explore this weekend? Take some pictures and tag them with #explorealberta so we can see what you got up to! Photo by @calsnape | #explorecanada
A photo posted by Travel Alberta (@travelalberta) on Nov 11, 2014 at 2:51pm PST

Today is a perfect day to start planning your next adventure. Photo by @timcoulson | #explorealberta
A photo posted by Travel Alberta (@travelalberta) on Nov 11, 2014 at 8:13pm PST

The Calgary Peace Bridge. Photo by @mistermalloy | #explorealberta
A photo posted by Travel Alberta (@travelalberta) on Nov 11, 2014 at 8:00pm PST

Less is more. Photo by @_bozlo_ | #explorealberta
A photo posted by Travel Alberta (@travelalberta) on Nov 11, 2014 at 10:45am PST

Lake Agnes trail wearing her winter coat beautifully. Photo by @nathanielatakora | #explorealberta
A photo posted by Travel Alberta (@travelalberta) on Nov 11, 2014 at 6:41am PST

A photo posted by Travel Alberta (@travelalberta) on Nov 11, 2014 at 12:55pm PST

Our mountain resorts are getting ready to welcome some serious snow over the next few days. Fresh powder and après anyone? Photo by @photojbartlett | #explorealberta
A photo posted by Travel Alberta (@travelalberta) on Nov 11, 2014 at 10:40am PST

The most beautiful skating rink in the world is ready for you to come and explore. Photo by @someone | #explorealberta
A photo posted by Travel Alberta (@travelalberta) on Nov 11, 2014 at 6:40am PST

A photo posted by Travel Alberta (@travelalberta) on Nov 11, 2014 at 4:19pm PST

You don't find moments, you create them. Photo by @darren_roberts_ | #explorealberta
A photo posted by Travel Alberta (@travelalberta) on Nov 11, 2014 at 7:31pm PST

"Chase dreams like you chase light." - @stevint | #explorealberta
A photo posted by Travel Alberta (@travelalberta) on Nov 11, 2014 at 6:54am PST

We don't mind long winters when they're this beautiful. How about you? Photo by @nnnance | #explorealberta
A photo posted by Travel Alberta (@travelalberta) on Nov 11, 2014 at 5:18pm PST

Go make some memories this weekend. Photo by @calsnape featuring @goldiehawn_ | #explorealberta
A photo posted by Travel Alberta (@travelalberta) on Nov 11, 2014 at 7:47am PST

Mixing seasons. Photo by @taylormichaelburk | #explorealberta
A photo posted by Travel Alberta (@travelalberta) on Nov 11, 2014 at 8:20am PST

When was the last time you went somewhere new? Photo by @caitensphoto | #explorealberta
A photo posted by Travel Alberta (@travelalberta) on Nov 11, 2014 at 12:45pm PST

Do you wish this was your commute to work? Photo by @namkcaps |#explorealberta
A photo posted by Travel Alberta (@travelalberta) on Nov 11, 2014 at 6:45am PST

Some people wait their whole life for a moment like this. Photo by @wherezjeff | #explorealberta
A photo posted by Travel Alberta (@travelalberta) on Nov 11, 2014 at 11:29am PST

Where did your adventures take you this weekend? Photo by @goldiehawn_ | #explorealberta
A photo posted by Travel Alberta (@travelalberta) on Nov 11, 2014 at 7:00pm PST

Canadian winters. Can't help but love them. Photo by @corrine_t | #explorealberta
A photo posted by Travel Alberta (@travelalberta) on Nov 11, 2014 at 5:49pm PST

"I just can't get over how beautiful it is here." - @michaelmatti | #explorealberta
A photo posted by Travel Alberta (@travelalberta) on Oct 10, 2014 at 12:25pm PDT

Who's ready for more days like this? Photo by @erikmcr at Lake Louise. | #explorealberta
A photo posted by Travel Alberta (@travelalberta) on Oct 10, 2014 at 10:21am PDT

What activity are you most excited to get out and do this winter season? Photo by @calsnape | #explorealberta
A photo posted by Travel Alberta (@travelalberta) on Nov 11, 2014 at 9:04am PST