12/02/2014 07:25 EST | Updated 02/01/2015 05:59 EST

Highway of Tears t-shirts raise awareness about missing and murdered women

A group of aboriginal entrepreneurs from B.C.'s North are hoping their unusual business idea will raise awareness about the women missing and murdered along the province's Highway of Tears.

The Highway of Tears was the name given to a series of unsolved murders and disappearances of young aboriginal women between 1968 and 2006, along three highways between Prince Rupert and Prince George.

Andy Carlick, Chassidy Blue Wright, Walter Edwards and Vivian Smith are making and selling t-shirts to raise money for organizations campaigning to raise awareness of the unsolved cases.

"I thought it was a very good idea to keep up the awareness to a younger generation," Carlick told CBC's Daybreak North.

The students were part of a University of Victoria program, held in Prince Rupert, that focuses on entrepreneurship, community and culture. So far, they have sold 300 t-shirts, earning a net profit of $6,000 in just over two weeks.

To hear more about the project, click on the audio clip labelled: Highway of Tears t-shirts raise awareness