Air Canada is on a charm offensive for the holidays. And it just might work.
It's been a tough year for the airline, especially after it instituted checked baggage fees and its pilots were caught with porn in the cockpit.
But on Wednesday, the company released a touching video in which two men dressed in pilot uniforms walked into the Maple Leaf pub in London, England and met Canadians who expected to celebrate the holidays away from home.
One of the men announced that he'd like to buy the bar a round. Not a round of drinks, though β the other man then offered everyone in the bar "round trip tickets to go back to Canada for the holiday season."
As you can imagine, the Canadians were elated at the news that they'd be going home for Christmas. They hugged the "pilots" and broke out into an emotional rendition of "O Canada."
The video is a clear attempt to capitalize on the momentum of WestJet's own "Christmas Miracle" video from last year.
In it, the airline brought personalized gifts to passengers travelling from Hamilton and Toronto to Calgary. The video drew over 36,000,000 views on YouTube.
(By contrast, WestJet's new "Christmas Miracle" video in which the airline brought gifts to people in the Dominican Republic hasn't drawn quite the same level of attention.)
We like what WestJet does around the holiday season. But this year, we also have to hand it to Air Canada.
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