12/19/2014 05:03 EST | Updated 02/18/2015 05:59 EST

Frustrated Oilers fans post 'Lowe must go' newspaper ad

An organization calling itself “The Kevin Lowe Must Go Facebook group” has taken out a full-page ad in the Edmonton Sun begging the Oilers’ owner to fire the hockey operations president.

The 330-word-long missive declares it’s time for changes to be made at the highest level of the Oilers organization, pointing out that Lowe is the only individual that has been with the team through its past nine years of heartache and “sub par performance.”

“The laundry list of fired coaches, general managers, equipment managers, trainers, and players is evidence that there is only one man who remains untouchable and unaccountable in this organization – Kevin Lowe,” it reads.

"It is time for you to show that you not only hear what we are saying, but that you care about holding your management group accountable, so that the city may once again enjoy watching a competitive NHL hockey team."

This is not the first time the group has gone public with their displeasure over the team’s management.

In January 2014, an SUV pulling a “KEVIN LOWE MUST GO” sign parked outside the Oilers’ head office for hours after owner Daryl Katz posted a letter to fans asking them to stay the course.

In November, the group also paid for a billboard reading "This is as Lowe as we go!!" to be lit up near Argyll Road.

The group’s Facebook page now has more than 16,000 likes – and want more.

“Seeing how many likes we can get to create some publicity to get Kevin Lowe fired. No commitment or sales pitch, just like and share if you want Lowe gone,” the “About” section reads.

Last week, the team fired head coach Dallas Eakins with management saying something had to be done after the team's losses started piling up.

Craig MacTavish will take over as head coach on a transitional basis before handing the reins to Todd Nelson, who is being promoted to interim head coach from Edmonton's American Hockey League affiliate in Oklahoma City.

Read the full letter: