The NBA team has unveiled a sleek new logo that's a silver basketball, ripped by dinosaur claw marks, inside a red circle. The current dinosaur logo will be retired after this season.
The Raptors unveiled the logo in a short video clip Friday (https://www.youtube.com/watch?v=wUQnl_nnOGs&feature=youtu.be) entitled "This is our Shield." It's part of the team's "We The North" marketing campaign.
Canadian rapper Drake, the Raptors' global ambassador, had a hand in the redesign.
"I think people are going to be floored with what we have in store for next season," Drake told reporters this week. "It's gone really well. We have some exciting things in the works. It's going to be a full rebrand."
The Brooklyn Nets, who beat the Raptors in a first-round playoff series last spring, think the new look is similar to their logo.
"Looks familiar," the Nets tweeted at the Raptors from their official Twitter account.