01/03/2015 04:37 EST | Updated 03/05/2015 05:59 EST

'Smart shirt' heats up in cold weather

Three Toronto-area entrepreneurs are looking to reinvent how we dress for cold weather. Clement Zhou says he and two other University of Toronto students set out to design a "smart shirt" that heats up or cools down depending on the weather. 

Their company, Fuel Wear Clothing, recently crowdsourced more than $80,000 to produce a top that has conductive material sewn into the fabric. 

"It's the first intelligent, smart-heated base layer shirt that monitors your body temperature and provides you with the right amount of heating in the winter," Zhou told CBC News. 

The shirt is a hot item online, and has also attracted the attention of retailers. Click the video to see the full story.