You can muck around with a lot of classic things, but don't you dare touch people's Cadbury Creme Eggs.
As the iconic Easter candy recently went on sale in the U.K. for the season, consumers were quite upset to discover that not only are the chocolate and cream-filled eggs (which normally come in a six-pack) being sold in packs of five for the same price, but they no longer contain Dairy Milk chocolate.
A spokesperson for Kraft, which owns Cadbury, told The Sun newspaper that a new cocoa mix was now being used to make the Creme Eggs. "The Creme Egg had never been called Cadbury's Dairy Milk Creme Egg," he said. "We tested the new one with consumers. It was found to be the best one for Creme Egg, which is why we've used it this year."
That doesn't seem to be the sentiment of the people posting comments on Cadbury's Facebook page complaining about the taste, the cost and the general dislike for Cadbury's recent decisions.
There has always been a taste difference between the chocolate used in Europe and the chocolate used in North America, possibly thanks to where the cocoa beans come from, notes Gourmet Boutique Tasting Room. America has historically acquired its beans in South America, while the U.K. has typically sourced them from West Africa. Dairy Milk in particular has been a favourite of Britons for over a century, reports the BBC.
The Cadbury Creme Eggs distributed in Canada are made in Canada, and according to a representative from Mondelez Canada Inc. (the distribution company for Cadbury), "other than some new packaging, there is no change to Cadbury Creme Eggs in Canada this year."
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