01/27/2015 09:12 EST | Updated 01/27/2015 11:59 EST

Kim Kardashian's Super Bowl Commercial Is Filled With Stylish Selfies

Kim Kardashian sure knows how to stay on message!

The reality TV star shows off her selfie-taking skills in a new Super Bowl commercial for T-Mobile's "data stash" program.

In the ad, which Kim debuted Monday on "Conan," the 33-year-old businesswoman goes through several wardrobe changes, including a nude bodysuit and sexy skiing gear, while she takes selfies. (This wouldn't have anything to do with her new book Selfish, would it?)

"The ad really incorporated a lot of my personality," Kardashian West told People magazine. "We really went over scene by scene and what selfies I thought would really showcase me and what I would do. I ski, I went to tennis camp growing up. So there are some things in the commercial that I don't think people know about me."

The full commercial will air on Sunday, Feb. 1 during the Super Bowl.

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