— Keith Simpson, runs Noral Motors Toyota dealership
"Unfortunately in this town, the oil prices are directly related to our car sales and how the town goes — big highs, big lows. So unfortunately right now with oil prices being where they are, we've noticed probably about a 30 per cent drop in overall car sales at this point."
— Bob Carrothers, owner of Bob Barrett's Men's Apparel
"I think we go through a bit of a roller-coaster ride about every five or six years. We always pull through and I don't think this is going to be any different. It might be a little longer, but I think it will all come back again. I think most retail outlets, they're going to see a bit of a slowdown for sure. For us, the guy is going to come in and maybe buy one shirt instead of two shirts kind of thing. They're going to watch their dollars a little bit but I'm sure we'll survive it."
— Leonard Ejike, engineer originally from Nigeria who just arrived in Fort McMurray from Toronto.
"Because the oil price is down, people are discouraged. It shouldn't remain like that forever....I heard that the cost of living is high, but it depends on you. It depends on what you want and how you want to live your life. You have to be smart enough and think about why you came here. I didn't come here to live in luxury. I came here to apply my own profession here and help the city to grow. I'm here to stay."