02/23/2015 07:00 EST | Updated 04/25/2015 05:59 EDT

New Lay's Contest Looks To Represent Canadian Regions In A Chip

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heap of potato crisps on white background
MISSISSAUGA, Ont. - Canadian potato chip lovers are being asked to draw inspiration from their taste experiences in the country's regions to create a new flavour.

That's the twist for the third year of the Lay's Do Us a Flavour contest.

The suggested flavour should remind entrants of where they had a really memorable dish, whether in Western Canada, Ontario, Quebec or Atlantic Canada.

The prize is $50,000 plus one per cent of their flavour's future sales after the voting period ends.

Submissions will be narrowed down to four finalists, one for each region, which will hit store shelves across the country this summer. Each finalist also gets $5,000.

Past winners were Jalapeno Mac N' Cheese and Maple Moose.



Very 'Canadian' Foods