The new award category will honour the best independent food-related blog post written by a Canadian writer or writers in English and in French.
Taste Canada has been rewarding exemplary culinary writing and publishing since 1998. Currently there are four categories — general cookbook, single-subject cookbooks, regional/cultural cookbooks and culinary narratives — in English and French.
But with the establishment in 2011 of Food Bloggers of Canada — which has grown to include more than 1,700 members — it became clear there was an area of writing that was celebrating food but wasn't being recognized.
Ethan Adeland, co-founder and managing director of Food Bloggers of Canada, said the burgeoning organization teamed up with Taste Canada to create the award.
The criteria took a lot of refining because there are so many aspects of blogging that differ from book publishing, said Adeland, who writes on his blog Feeding Ethan.
Blog writing is more instant, but bloggers also wear many different hats: writer, editor, publisher, recipe tester, photographer, social media manager, web designer and technical support.
Recently some bloggers have been plucked by publishers to write books, while some published authors also write blogs.
"The thing that unifies everyone is just the fact that everyone loves food and likes to write and take photos," said Adeland.
"Bakers who blog, cooks, restaurant bloggers, people who focus on the travel culinary aspect of things, paleo, gluten-free, vegan, raw. It's really incredible all the different angles and focuses that people have on their blogs."
Bloggers can submit one post to be considered for the award. It may be general, focused on specific Canadian topics or regions, and/or target a specific audience, such as an ethnic group (in terms of race, nationality or religious heritage) in Canada or around the world. This category may also explore culinary history, politics or social awareness.
More details are available at tastecanada.org. The submission deadline is March 20, and the awards will be handed out in the fall.
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