02/27/2015 05:03 EST | Updated 04/28/2015 05:59 EDT

New Alabama tourism campaign to focus on state's barbecue culture

BIRMINGHAM, Ala. - State officials say this year's Alabama tourism campaign will be focused on barbecue.

The Alabama Tourism Department plans to begin its 2015 campaign with a conference in Birmingham on Friday. Officials say the campaign will include a website and mobile application that will tell users if they're near one of the state's top barbecue restaurants.

Officials say the campaign will also feature a documentary film on Alabama's barbecue culture and the announcement of the inaugural class of the Alabama Barbecue Hall of Fame.