03/13/2015 06:52 EDT | Updated 03/14/2015 11:59 EDT

Kids Read Mean Tweets To Make An Important Point About Cyberbullying

This is what happens when celebs are replaced with "regular kids."

When celebrities read mean tweets it’s entertaining. But when kids do the same, the results are far from funny.

That’s the point a Toronto non-profit wants to push by twisting a message popularized by a running Jimmy Kimmel video series.

“We wanted to use the ‘Mean Tweets’ model because in a way those videos give the message that cyberbullying is OK – even funny,” said Canadian Safe School Network president Stu Auty in a statement.

“For regular kids, words can cut like a knife.”

The video shows kids reading mean tweet after mean tweet as a laugh track fades in the background. The group hopes it will shine light on a “growing epidemic,” encouraging kids and adults to be more comfortable talking about the issue.

About one in 10 Canadian teens say they’ve been victims of cyberbullying themselves, according to government statistics. Thirty-five per cent say they’ve witnessed hurtful comments said about someone they know.

An Indiegogo campaign has been set up to help the group raise funds to help the group spread its important message to a larger audience.

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