Joe Fresh founder Joseph Mimran is stepping down from the company he has helmed for the past nine years.
"I look forward to seeing the continued growth of Joe Fresh as we introduce this iconic Canadian brand to new markets and customers around the globe," he told The Post.
Starting in 2006, Mimran built Joe Fresh into a successful retailer of affordable clothes. Owned by Loblaw Cos. Ltd., it has over 330 stores across Canada.
Its products are also carried in 650 J.C. Penney stores.
Globe and Mail fashion columnist Nathalie Atkinson noted that rumblings about Mimran's possible departure began before Christmas, when Joe Fresh hired Henriette Ernst, formerly of French luxury brand Céline.
Rumblings started pre-xmas, when @JoeFresh whisper-announced arrival of Antwerp-trained ex-Céline/Dries/CK Henriette Ernst as SVP design.— Nathalie Atkinson (@NathAt) March 16, 2015
Toronto social columnist Shinan Govani also predicted big changes were coming back in January.
Freshly squeezed: hearing about a BIG shake-up at Joe Fresh.— shinan govani (@shinangovani) January 15, 2015
Prior to starting Joe Fresh, Mimran also launched Club Monaco alongside his brother Saul Mimran and Alfred Sung, before the brand was sold to Ralph Lauren and Co. in 1999, The Kit reported.
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