03/17/2015 03:10 EDT | Updated 03/17/2015 03:59 EDT

Bud Light Saint Patrick's Day Tweet Slammed For Promoting Sex Assault

"On Saint Patrick's Day you can pinch people who don't wear green. You can also pinch people who aren't #UpForWhatever."

Bud Light found itself pinched on social media on Saint Patrick's Day after users accused the company of making light of sexual assault.

The beer maker issued the following tweet on Tuesday morning, though it was later deleted from their account:

bud light tweet

The hashtag references a marketing slogan the company has used to promote itself on social media, through a series of tweets and videos.

Numerous Twitter users slammed the post, and its use of #UpForWhatever in this context, accusing Budweiser of promoting sexual assault.

Others created mock-ups of the original tweet.

In response to the backlash, Bud Light spokesman Nick Kelly sent a statement to Business Insider saying, "We understand that some people misunderstood our St. Patrick's Day post and we want to apologize to everyone who was offended. Our intention was only to be playful and celebrate the holiday."

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