03/19/2015 07:05 EDT | Updated 03/19/2015 07:59 EDT

Vancouver Brewery Owner Delivers Beer Via SkyTrain To Push 'Yes' Vote

Well, that's one way to froth up an issue.

Welp. That's one way to shake up an issue.

A small business owner delivered two kegs of beer via SkyTrain Thursday to stir up support for the "Yes" side of the Metro Vancouver transit referendum.

Ben Coli, owner of Dageraad Brewing in Burnaby, makes a simple argument for his case:

"SkyTrain is the fastest, most reliable way to get across the city, but I can't use it to deliver all my beer," Coli said in a press release Thursday. "Investing in transit will get people off the road and free up space for my delivery van."

On Thursday, Coli and his kegs travelled from Production Way station in Burnaby to Commercial-Broadway station in Vancouver.

"People were definitely interested and asking questions," Coli told The Huffington Post B.C. "Might have been quicker if people hadn't asked for photographs!"

Coli said the recent "This Sucks Vancouver" — a grassroots video that encourages people to vote yes — inspired him to make the trip.

"I just want to do anything I can to raise awareness (around the referendum)," Coli said. "It's a problem for the whole region... I just want to get people thinking about that ballot."

Vancouver-area residents are voting through mail-in ballots on whether they're willing to foot the bill for a massive public transportation overhaul.

The vote gives citizens the option of paying a 0.5 per cent sales tax in exchange for a vastly upgraded rapid transit system, hundreds more buses, additional ferries and a new bridge — a mammoth package projected to cost $7.5 billion over a decade.

Presumably, that would mean less traffic clogging the flow of Coli's deliveries.

Voting on the referendum began on March 16 and ends on May 29.

With files from The Canadian Press

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