03/31/2015 05:23 EDT | Updated 03/31/2015 05:59 EDT

Justin Trudeau Drew A Picture. Now He's Using It To Raise Money.

Talk about an unusual approach to party fundraising.

Talk about an unusual approach to party fundraising.

Liberal Leader Justin Trudeau drew a picture of the Canadian Museum for Human Rights, and now he's offered it to donors as a way of raising money, The National Post reported Monday.

The picture, titled "Canadian Liberty," was pitched to party supporters in an email Monday. It carried a message saying that if the party hit $350,000 in contributions for the month of March by a midnight deadline, then anyone who donated since March 1 would receive the image on a postcard, the Post reported.

The picture was inspired by Trudeau's visit to the Winnipeg museum, and by the idea of liberty, which he spoke about in a speech this month, The Toronto Star reported.

Party spokesman Olivier Duchesneau told the newspaper that Trudeau draws as a hobby, but this is the first time he's used his work for fundraising.

"He usually sketches on engineering projects: bridges, buildings, other pieces of infrastructure," he said. "It's just a personal interest."

Trudeau's sketch drew some mockery online, with Vancouver's Georgia Straight newspaper saying, "Don't quit your day job to be an artist."

But the joke's on them. The Liberal party hit its fundraising target, the Star said.

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