04/08/2015 13:14 EDT | Updated 06/08/2015 01:12 EDT

Privacy commission not yet satisfied with Bell's about-face on ad tracking

The Privacy Commissioner is not yet satisfied with Bell Canada's (TSX:BCE) commitment to seek customer consent before tracking cellphone use to deliver targeted online advertising. After meeting Wednesday with the telecom giant, the federal agency said talks are continuing, but that it is keeping open the option of pursuing the matter at Federal Court "if a solution cannot be reached to our satisfaction." Privacy commissioner Daniel Therrien had urged Bell to review its approach after releasing the results of an investigation on Tuesday prompted by an "unprecedented" 170 privacy complaints.