04/17/2015 01:58 EDT | Updated 04/17/2015 05:59 EDT

Ben & Jerry's Ice Cream Burrito Is A Snack Masterpiece

Arriving on 4/20, naturally.

All hail the ice cream burrito!

Ben & Jerry’s announced their newest creation on Friday, promoting their “Brrr-ito” in an over-the-top video spoofing Apple’s iconic “1984” ad.

This new saviour of snacks is made of two choice flavours “topped with a fudge drizzle and cookie crumbs” embraced in a “soft and chewy waffle wrap.”

And if the ice cream maker’s ad is any indication, it’s destined to save munchie aficionados from the effects of 4/20 frozen treat fatigue and indecision. It happens.

But for the “Brrr-ito”curious, the flash effects of cold-induced toothaches are a risk.

Here’s how the “Brrr-ito” will save the world, according to Ben & Jerry’s.

Stoner appeal is strong right from the start.

These are the guys who need saving.

Our heroine enters.

The room of zombie men are hypnotized by the sight of a swirling snack.

An ice cream sandwich? So basic.*

*when it comes to the hierarchy of frozen treats

Hark! A glimpse of the waffle-wrapped snack.

Mouths agape.

You can almost smell the drool.

But that's not going to fly with our heroine.


Close-up shot. Isn’t it beautiful?

Team ice cream burrito! Save those zombie men from their basic snacking fate.

Here comes the boom. BOOM.

And the room fills with magic smoke.

A magic smoke of information.


You can view the full ad in its cinematic glory below:


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