Life

Ben & Jerry's Ice Cream Burrito Is A Snack Masterpiece

Arriving on 4/20, naturally.

All hail the ice cream burrito!

Ben & Jerry’s announced their newest creation on Friday, promoting their “Brrr-ito” in an over-the-top video spoofing Apple’s iconic “1984” ad.

This new saviour of snacks is made of two choice flavours “topped with a fudge drizzle and cookie crumbs” embraced in a “soft and chewy waffle wrap.”

And if the ice cream maker’s ad is any indication, it’s destined to save munchie aficionados from the effects of 4/20 frozen treat fatigue and indecision. It happens.

But for the “Brrr-ito”curious, the flash effects of cold-induced toothaches are a risk.

Here’s how the “Brrr-ito” will save the world, according to Ben & Jerry’s.

*when it comes to the hierarchy of frozen treats

You can almost smell the drool.

Touche.

You can view the full ad in its cinematic glory below:

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