Corporate offices relaxed dress codes to allow for Jets jerseys, people on the street wore all-white clothing in honour of the team's Whiteout playoff gear.
After a long absence, the return of playoff hockey felt to some both like a joy and a relief.
"My kids are pumped. Friends, family, everyone," said Scott Furman outside MTS Centre before the game.
"I already have a stomach ache. It's nerve-racking, " laughed Lindsey Anderson.
"I don't think I've been able to talk about anything else all day."
Mother Nature appeared to co-operate with the team's Whiteout concept. Strong winds and flurries made for blustery conditions around the downtown arena. A few brave souls rallied at a nearby street corner, doing calisthenics to stay warm before the game.
Fans did not seem to mind the fact the Jets entered the game down 2-0 in the best-of-seven series. Considering many people had written off the Jets' playoff chances, the opportunity to watch a post-season game was reason enough to celebrate.
"I never got to go (to the original Jets franchise's playoff games). My family couldn't afford to go at that point, so it's kind of special to be able to go now," said Marshall Kirton.
"I just don't want them to lose tonight," Anderson said.
"Winnipeg has been partying for two weeks (since the Jets qualified for the playoffs). This has been a long pre-game party."
The fans created a sea of white in the stands — not just clothing, but white masks, wigs and signs. It didn't, however, prevent the 5-4 overtime loss that has put the Jets in a very deep 3-0 hole.
"This wasn't how I thought this would turn out," said Chris Penner after leaving MTS Centre.
"I'm not giving up hope, but (coming back) is going to be tough."