There was no avoiding it. Not after leading the Atlanta Hawks to the top of the Eastern Conference.
Budenholzer was honoured as the NBA coach of the year on Tuesday, an award that moved him to tears as he spoke about the people who meant so much to his career.
His players. His father. Danny Ferry. And, of course, Gregg Popovich.
"Winning this award evokes a lot of emotions," Budenholzer said, choking up several times.
He is clearly uncomfortable in the spotlight, rarely opening up about anything more than the next game. So it didn't sound like polite modesty when he said he would have preferred for Golden State's Steve Kerr to win the award.
Kerr, whose team finished an NBA-best 67-15 in his first season with the Warriors, was second in the balloting, the only other candidate to receive serious consideration.
"I don't want to sound like I'm not appreciative of it," Budenholzer said after a ceremony at Philips Arena. "But in a perfect world, I'd be somewhere else."
A longtime assistant under Popovich at San Antonio, Budenholzer won the Red Auerbach Trophy for guiding the Hawks to a 60-22 mark during the regular season, the best in franchise history.
"He's a wonderful person, a heck of a coach," Popovich said in Los Angeles, where the Spurs were playing the Clippers in the Western Conference playoffs. "It's great that people noticed and understood what a good job he did. I'm sure he doesn't even know which way to turn, but he's a happy camper, for sure."
The Hawks had a 19-game winning streak, became the first NBA team to go 17-0 during a calendar month, and cruised to their first division title since 1994, which also was the last time they held a No. 1 seed.
"He deserves it," said Jeff Teague, the Hawks' All-Star point guard. "He's made me a better player. He's made our team better."
Budenholzer received 67 first-place votes and 513 points overall in balloting by sports writers and broadcasters. Kerr received 56 first-place votes and 471 points. Milwaukee's Jason Kidd was a distant third.
"I'm actually really glad Mike won," Kerr said. "I just got into this gig. It would've felt really weird to win that award when this team has had so much success and was already really good last year before I got here."
Indeed, while the Warriors put together one of the great seasons in NBA history, they did go 51-31 under former coach Mark Jackson. Atlanta went 38-44 during Budenholzer's injury-filled debut season with the Hawks, a result that was not unexpected given the team's almost total makeover the past couple of years.
"Mike has transformed that team," said Kerr, whose team is up 2-0 in its playoff series against New Orleans.
The Hawks' turnaround is even more impressive given their troubled off-season. Emails emerged showing owner Bruce Levenson made racially charged comments about the fan base, prompting him to put the team up for sale.
Not long after, it was revealed that Ferry — the team's general manager, architect of the roster overhaul, and the one who hired Budenholzer — made racially insensitive comments during a conference call to discuss the potential signing of free agent Luol Deng. Ferry was forced to take an indefinite leave that lasted all season.
The 45-year-old Budenholzer, with help from assistant GM Wes Wilcox, took control of player personnel matters as well as his coaching duties. He moulded a tight-knit unit that has been willing to sacrifice individual stats for the good of the team.
"It's been a tough year," said Budenholzer, the first coach of the year from Atlanta since Lenny Wilkens in 1994. "But hopefully everybody has handled it to the best of all of our abilities."
After a sluggish start, the Hawks finished seven games ahead of the overwhelming East favourites, LeBron James and the Cleveland Cavaliers. Atlanta had six players average in double figures, with the five starters finishing between 12.1 and 16.7 points a game.
In January, all five starters were honoured as NBA players of the month, the first time the league has given the award to an entire unit.
"The job he's done in the second year to turn that team into what he wants it to be, be on top of the East, best record, is a great accomplishment," Spurs centre Tim Duncan said.
Budenholzer teared up as he talked about his father, a retired high school coach who "gave me my love for the game." He also got emotional when thanking Ferry, whose future with the team will apparently remain in limbo until new ownership takes over.
"I would not be here today without Danny Ferry's faith in me," said Budenholzer, whose team leads Brooklyn in the opening round of the playoffs heading into Game 2 Wednesday night.
In a fitting touch, the Hawks arranged for Popovich to make the call to Budenholzer telling him he was coach of the year.
It was Popovich who gave Budenholzer his start in coaching as a lowly film co-ordinator.
"This award has a permanent spot on his desk in San Antonio," Budenholzer said, his eye moist as he looked at the trophy. "He just shares it around the league every couple of years."
AP Sports Writer Beth Harris in Los Angeles and Antonio Gonzalez in Oakland, California contributed to this report.
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