04/22/2015 05:52 EDT | Updated 04/23/2015 02:59 EDT

Anti-Vaccine Ad Makes Shocking Rape Comparison

This is one anti-vaccine message that definitely goes too far.

An ad that apparently compares vaccinations to rape was promoted on social media pages belonging to the Australian Vaccination-Skeptic Network (AVSNI) on Wednesday, The Australian Women's Weekly reported.

The ad, shown below, is titled, "Forced Penetration," and it shows a man putting his hand over a woman's mouth.

It then says, "Really — no big deal, if it's just a vaccination needle, and he's a doctor. Do you really 'need' control over your own choices?"

The ad no longer appears on AVSNI's Facebook page.

The organization is facing an angry backlash online, with critics calling it a "new low" for a group that has made similar comparisons before, according to The Sydney Morning Herald.

In 2011, AVSNI issued a tweet comparing a court that ordered for a five-year-old girl to be vaccinated to a "court order[ed] rape of a child."

Commenter Rachelle Taylor warned at the time that such rhetoric could be "very triggering for victims of sexual assault."

The new ad came after the Australian government announced a "no jab, no pay" policy in which it would cut child benefits to parents who refuse to vaccinate their kids.

Like Us On Facebook
Follow Us On Twitter

Also on HuffPost

12 Vaccines For Your Child